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Honor Comes Hot on the Heels of ASUS’ No.1 Ranking in Taiwan Top 10 Global Brands IT Hardware Category

Taipei, Taiwan, October 24, 2008 – On October 3rd, 2008, ASUS received the Taiwanese Ministry of Economic Affairs’ Innovation Award of Excellence 2008. This honor came less than a week after ASUS was ranked first in the IT Hardware Category of the annual Taiwan Top 10 Global Brands survey. Jonney Shih, Chairman of ASUSTeK Computer Inc., said that this latest accolade further strengthens ASUS’ commitment to delivering rock-solid quality, superior aesthetics and leading-edge technology in its products, in a bid to win the hearts of consumers and establish itself as the most admired enterprise in the new digital era. The constant stream of awards bestowed on ASUS bears testament to the fact that it has not only achieved premier status in Taiwan, but that it also commands a leading position in Taiwan’s list of prominent global brands.

Award Recognizes ASUS’ Relentless Pursuit of Perfection in Quality and Performance
The Ministry of Economic Affairs’ Excellence Award for 2008 includes four categories: the Innovation Award of Excellence, the Personal Achievement Award, the Enterprise Innovation Award and the Most Innovative Enterprise Award. Candidates were judged on areas such as the performance of the enterprise as a whole, the quality and quantity of its Research and Development resources, and management capacity. The panel of judges comprised professionals from diverse backgrounds, hailing from the manufacturing, government, academic and research sectors. ASUS’ win is an affirmation of its “rock-solid quality” business philosophy, and is proof that Taiwanese brands are on the rise, with ASUS at the helm.

ASUS to Continue Leading the Way with Game-Changing Breakthroughs
ASUS’ recent successes on the world stage have drawn rapt attention to Taiwan’s IT industry. Of particular note is the immense popularity of the Eee PC™ on a global scale. By pioneering an entirely new netbook segment with the Eee PC™, ASUS showcased its ability to create solutions that resonate with a global audience. The Eee PC™ is currently the bestselling notebook on the United States’ online shopping site Amazon.com, sitting comfortably in the No. 1 spot. On the other side of the Pacific, the Eee PC™ has been experiencing excellent sales in Japan and South Korea. In Europe, the Eee PC™ has proven to be much more than just a fashion fad, with sales in the United Kingdom, Germany, Italy and Russia hitting an all-time record high. As a result, ASUS’ market share has grown substantially in these markets, and the brand now enjoys a significant lead in sales. The Eee PC™ perfectly encapsulates the spirit of the Innovation Award of Excellence, and ASUS will continue to work towards more technological and design breakthroughs to take Taiwan’s IT industry to new heights.